Integrity
Do the right thing, especially when it is not the easiest thing.
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About Rubicon
Built on commitment.Proven through action.
Rubicon Transportation was founded by logistics leaders who believed there was a better way to serve shippers, carriers and the people doing the work.
RUBICON / N.
“A bounding or limiting line; especially one that, when crossed, commits a person irrevocably.”
That definition captures the standard behind our name. When Rubicon makes a commitment, we take responsibility for seeing it through.
Why we started
There was a better way to do transportation.
Rubicon was created to be the kind of transportation company its founders wanted to work with: experienced, honest, responsive and committed to relationships over transactions.
Our leadership has spent decades working on behalf of shippers and alongside carriers across multiple modes, with deep experience in truckload brokerage, expedited transportation and logistics operations.
We know credibility is not created by a slogan. It is earned in the way a team responds, communicates and follows through—load after load.
Meet our foundersWhat guides us
The standard behind every move.
Reliability
Follow through on the commitment and communicate before someone has to ask.
Relationships
Treat customers, carriers and colleagues as long-term partners.
Accountability
Own the outcome and measure credibility through actions.
Executive leadership
Experienced operators.
Committed partners.
Rubicon is led by founders who have spent their careers solving difficult transportation problems, developing strong teams and building lasting customer and carrier relationships.
01 / CEOCo-Founder & Chief Executive Officer
Sean O’Neil
More than three decades in transportation and logistics
Sean O’Neil is a transportation and logistics executive whose experience spans freight brokerage, trucking, air freight, expedited transportation, intermodal, international forwarding and air charter. He is Co-Founder and CEO of Rubicon Transportation and Rubicon Trucking, and a Co-Founder of Impact Truck and Trailer.
At Rubicon Transportation, Sean leads strategy and operations with an emphasis on responsive service, efficient execution and strong customer and carrier relationships.
Career highlights
- 16+ years with a top-20 transportation providerRose through sales and operating leadership to Director of Non-Asset Services.
- Broad operating leadershipManaged P&L, teams, rates, contracts, claims and partner-carrier relationships across multiple logistics products.
- Specialized logistics developmentHelped create a specialized logistics offering for the concert and entertainment industry.
- Time-critical foundationBuilt early expertise in air freight, jet charter, aviation and sales.
“Solve difficult transportation problems, build trusted relationships and create durable value.”
02 / COOCo-Founder & Chief Operating Officer
Sam Stone
More than two decades in transportation and logistics
Sam Stone is a transportation and logistics executive with experience in freight brokerage, expedited transportation, air freight, carrier management, regulatory compliance and operational leadership.
As Co-Founder and COO of Rubicon Transportation, Sam focuses on disciplined execution across operations, customer service, carrier relationships and business processes.
Career highlights
- 14 years with a top-20 transportation providerRose through the organization into transportation and brokerage management.
- Brokerage transformationRevitalized the brokerage operation and established a stronger foundation for growth, service consistency and disciplined execution.
- Operational improvementAdvanced productivity, service consistency and operating processes.
- Multi-discipline experienceBuilt expertise across carrier compliance, expedited transportation and air freight operations.
“Build great companies to work for, deliver exceptional value and prove that doing business the right way pays off.”
Put our experience to work